Here is the description for my first independently designed course to be taught through the Masters in Applied Psychology in USC’s Department of Psychology. I’m excited!!
This course focuses on how interactive media marketing has provided new opportunities for maintaining consumer loyalty and purchasing behaviors, as well as company cohesion and reputation. Whereas traditional media (e.g., television, film, radio, newspapers) feature a unidirectional transmission of information (i.e., from company to consumers), interactive media includes any media with which users can manipulate or contribute, including new technologies like interactive websites, video games, and social networking, and features multi-directional interactions (i.e., between the company and the consumer, as well as consumer-to-consumer interpersonal interactions). This interdisciplinary class will draw on the historical underpinnings of media, marketing, and consumer behavior, quantitative and qualitative research studies, and real world campaigns and case studies to better understand how interactive media can innovate and improve marketing strategies and affect consumer behavior. Several social and psychological factors play an important role in understanding how new and interactive media affect consumers and how to capitalize on these effects to develop more engaging media strategies. This course will describe the changing relationship that consumers have with new and interactive media and is especially useful for students who are planning for careers in communications-related fields.
- Spreadable Media: Creating Value and Meaning in a Networked Culture (Jenkins, 2012)
- Media Effects: Advances in Theory and Research (Bryant & Oliver, 2009)
- Advertising, Promotion, and New Media (Stafford & Faber, 2004)
- Media Psychology (Giles, 2003)
View the Syllabus Here: CORSBIEMASSAY-PSYC556SYLLABUS