I was going to comment on this video this week, but Jezebel’s Lindy West beat me to it: New 5-Hour Energy Ads Say Men Are Magnificent Athletes, Women Are Poop-Covered Maids.
To make things easy for consumers, 5-Hour Energy carefully tailored their advertisements to each gender. Because, as we all know, men get sleepy like this, but women get sleepy like this!
The article is good, but she left out a few points, especially the first commercial in this series entitled “Parachute Guy.” This commercial features a man who “played a round of golf… read a book, while learning to play the guitar… ran 10 miles while knitting a sweater… jumped out of plane, became a ping pong master while recording my debut album.”
Men can accomplish all sorts of personal and professional goals in their last 5 hours, but women are resigned to the household. I was also particularly offended that, in the woman version of the commercial, she NEVER says, “I was a teacher,” which I think is one of the most important components of being a mother and homemaker.