BACK BY POPULAR DEMAND! Psychology of Interactive Media at Newhouse, which answers the question, Why do we engage with online content? Check out the course description and the flier below. Register! Share with your friends! See you in SPRING 2018, Tuesdays and Thursdays, 6:30-7:50pm.
Interactive media offers almost infinite opportunities for communication, but how do inherent psychological needs predict when we like, comment, share, and post online?
Open to all majors, this interdisciplinary class draws on media history, psychological research, and real world campaigns to demonstrate how interactive media affects consumer attitudes and behavior. By the end of the course, students will be able to apply psychological strategies to develop engaging and successful campaigns that connect with audiences in an ever changing media environment. Students will also create and execute their own psychology study investigating the impact of interactivity on psychosocial outcomes.
Weekly topics include…
- Evolution of Interactivity
- Psychology of Selfies
- Why Do We Care? Prosocial Campaigns
- The Education Politics of Video Games
- Social, Mobile, and IRL Immersion
Syllabi from previous semesters:
- Masters Program in Applied Psychology at University of Southern California (Spring 2013)
- S.I. Newhouse School for Public Communications at Syracuse University (Spring 2015); Course Summary and Teaching Evaluations