Category Archives: Media Effects

Psychology of Interactive Media (PSYC 556)

Here is the description for my first independently designed course to be taught through the Masters in Applied Psychology in USC’s Department of Psychology. I’m excited!! This course focuses on how interactive media marketing has provided new opportunities for maintaining … Continue reading

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Do you love me? Learning about relationships from TV

“Television has come to dominate the hours in our day, the organization of our living rooms, the topics of our conversations, our conceptions of pleasure, the things to which we look forward, the way we amuse our children, and the … Continue reading

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Drama vs. Comedy: Stereotype Activation Across Genres

The effect of dramatic television has repeatedly been associated with changes in attitude and beliefs. Programs like soap operas, crime and emergency dramas, and even the local news can cause individuals to report an inflated rate of extramarital affairs (Livingstone … Continue reading

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Media and Decision Making

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Who, What, Where, When, and How Children Learn from Educational Television

Over the past sixty years, television has moved from an obscure military invention to one of the most pervasive inventions in American culture. Over 98% of American homes have a television and, according to several studies, children watch an average … Continue reading

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MTV as Avant Garde Television

If American television had an avant-garde in the 1980s it was surely primetime television commercial production.” Caldwell TSR 303 In 1981, a start-up television network flickered into homes across America with the words, “Ladies and gentlemen, rock `n’ roll.” As … Continue reading

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My Media Diary

For my television seminar, we were required to document a “media diary.” Record your consumption of any and all media in a 24-hour time period. You’ll be amazed at the amount of media you actually consume without even recognizing it. … Continue reading

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