To be presented in Panel: “From Black-ish to Black Lives Matter: Communicating Blackness in the 21st Century” at the National Communication Association (NCA). Dallas, TX.
Blackness is simultaneously a category, a group, a culture, a community, and an identity that varies between individuals. The current research is an exploratory investigation into definitions of “Blackness” through semi-structured interviews with employees at an African American targeted advertising agency (N = 35). Participants were asked to define Blackness in general, their individual Blackness (i.e., “my Blackness”), the future of Blackness, and the role of media in establishing and promoting Blackness. Participants’ definitions of Blackness were varied, but a few key themes emerged: Blackness involved an awareness of one’s history, a shared experience, and a comfort in one’s current skin with an idealized hope for the future. Even though this definition informed much the advertising content produced at this agency, participants expressed frustration over the conflict between their individual Blackness and the general expectations of Blackness, but were excited for new communication technologies that allowed them embrace these contradictions.
Summary of the Panel: From Black-ish to Black Lives Matter: Communicating Blackness in the 21st Century Continue reading