Tag Archives: Advertising

Target vs. Total Market: The Paradox of Diverse Mainstream Content

In Lind (Ed.). Race/Gender/Class/Media: Considering Diversity Across Audiences, Content, and Producers (4th Edition). Routledge. Available at amazon.com/Race-Gender-Class-Media-Considering/dp/1138069795. It’s here! So excited to be included in such a great collection!! pic.twitter.com/e6XBr1Qt44 — Charisse L'Pree, PhD (@charisselpree) June 21, 2019

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Branded Content with Alex Otto

Alex Otto, Director of Branded Entertainment at TLC joins my COM107 class to talk about the unique intersection of content and advertising. Alex has worked at NBC Universal and CBS Paramount Television. She talks about what she does on a … Continue reading

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The Black Market Paradox: How the market of Black people in America is simultaneously holding steady, shrinking, and expanding

The Black Market Paradox: How the market of Black people in America is simultaneously holding steady, shrinking, and expanding. Continue reading

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Fight Brainwashing; A Lesson for Media Communicators with Thomas Burrell

Founder of Burrell Communications, one of the largest multi-cultural marketing firms in the world, and author of Brainwashed: Challenging the Myth of the Black Inferiority Complex, joins COM346 to talk about his book and the current state of American Media. … Continue reading

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“I Share, Therefore I Am: Building Brand Engagement Campaigns” on Think with Google

In today’s participatory culture, getting eyeballs is no longer enough. Now, brands aim to engage consumers on a deeper level to foster long-term loyalty. So how do you encourage existing fans and potential new customers to like, share, comment on … Continue reading

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What is PR with Marisa Wayne

Marisa Wayne, VP at Rubenstein in New York City joins my COM107 class to talk about her years in the PR industry. Marisa interned at ABC Daytime and Soap Opera Weekly, and also worked at Z100. She talks about what … Continue reading

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A Conversation with Jamie Carreiro

    Jamie Carreiro joins my COM107 (Communications and Society) at S.I. Newhouse School for Public Communications at Syracuse University to talk about his experiences in the making art, media, and culture. Jamie Carreiro (jamiecarreiro.com), Creative and Tech Director at PARTY … Continue reading

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